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GEO, explained plainly.

Research and answers on how AI answer engines decide which brands to cite, and how to become the source they quote.

GEO Basics

What is Generative Engine Optimization (GEO)?

GEO is getting your brand cited and recommended by AI answer engines like ChatGPT, Perplexity, Gemini and Claude. How it works, and how it differs from SEO.

June 19, 2026 · 4 min read